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Peer-Reviewed Content. Bill is Senior Partner and Chief Strategy Officer at Ologie. How to organize projects successfully with a small team (smaller doesn't necessarily mean more manageable!
Katie Jensen is Associate Vice President of Insights and Analytics at the University of St. Thomas in St. Paul, MN. She's also a frequent on-air contributor to CNBC and MSNBC and contributor to Forbes. 2022 AMA Symposium for the Marketing of Higher Education - Virtual Agenda. He is a former president of the Association of American Law Schools (AALS), and previously served as a member of the Executive Committee of AALS, and as chair of the AALS Deans Steering Committee. Break: Exhibit Hall.
Sign up to receive the 2022 Digital Benchmarketing report when it's published! A natural storyteller, he enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable and successful connections with their audiences. Yasin Id-Deen has spent the last fifteen years in the digital space, primarily focusing on social media marketing and communications, spending most of those years in higher education. Jennifer studied Elementary Education at the University of Iowa and holds a bachelor's degree in Applied Behavioral Science from National Louis University. She is the co-author of Education, Asylum and the 'Non-Citizen' Child, and a co-editor of Citizenship, Education and Social Conflict and the Edward Elgar Handbook on Education and Migration (forthcoming). Ama symposium for the marketing of higher education journal. Roxanne Sides is a graphic designer, marketing director and project management enthusiast and has led teams through website redesigns, print and email marketing campaigns. The University of Montana has weathered a number of storms: a reputational crisis, a dramatic dip in enrollment and challenging political dynamics. He has been a public policy analyst, a professional photographer, a marketing and public relations director and, currently, as senior project manager at the American Marketing Association. Rashida uses her 10+ years of marketing and agency experience with various industries to anticipate shifting market trends and quickly provide thoughtful, unprompted strategic recommendations that integrate effective traditional and digital approaches with all of MediaCross' higher education clients. Students expect brands–and, by extension, their institutions–to be easy-to-understand, represent diverse viewpoints and be authentic in all communications. Why are ownable brand ideas so elusive in higher education?
Prior to entering the world of higher education, Jennifer spent nearly 20 years working for technology companies, managing US and global sites created for prospects, customers, partners and employees. One way to become more efficient and effective is to implement a formalized project management process. Kinnari "Kin" Sejpal is the Vice President of Marketing and Communications/Chief Marketing Officer at University of Redlands where she oversees brand management, enrollment marketing and communications and digital teams. In Higher Education Management at the University of Pennsylvania, with her dissertation focusing on the role of the chief marketing officer in higher education. She also is a board member for A Thousand Summers and chair of the United Way of Southwest Colorado. Drupal is one of the most popular content management systems (CMS) in higher education, with 71 of the top 100 schools utilizing it. Solution Providers All in One Place. Live-Streamed Keynotes. AMA Symposium for the Marketing of Higher Education (Nov 2022), AMA Symposium for the Marketing of HigherEducation, Washington DC USA - Conference. You'll learn: - How much institutions spend on digital marketing. Erin Cummings, President & CEO of Destination Analysts, is at the forefront of developing research solutions that marry technology, big data and market research to assist industries with deepening the understanding of consumer decision processes and measuring ROI. Higher ed stories—full of resilience, adaptability, and progressive thinking—are worth sharing. In addition, she is responsible for Maryland Day, the university's annual grassroots event that welcomed 86, 000 people to campus in 2019. Additionally, NODSM helped organizations effectively market to these groups without using stereotypes or being offensive.
The key to raising your performance and making a meaningful contribution to your institution lies in your ability to work towards mastery of the fundamentals during the Unseen Hours. Vanessa Theoharis brought nearly fifteen years of integrated marketing experience when she joined The Ward Group in 2021, a retained executive search firm specializing in senior-level positions in marketing and communications. How to Get Students to Pay Attention to Your Unique Brand. 10 Must-Attend Conferences for Higher Education Marketers in 2023 | OHO Interactive. Modular content building. This included developing career counseling and mentoring programs to support the students. He'll show you how one business beat the pandemic by snooping through old SEC filings. The Hershey company built an imaginary university around its beloved Reese's peanut butter cups. This session will cover the top 10 action steps to take now, how to implement them, and some of the challenges you may encounter.
Jennifer Roos, University of St. Thomas. A Catholic who was born in New York and grew up in New Orleans, President Tetlow has deep family ties to the Jesuits and to Fordham, where her parents met as graduate students in the late 1960s. She considers herself part creative and part analyst but fully curious to solve challenges in higher education. Dallin Palmer, HALDA, LLC.
Masks are optional for attendees. Measurement considerations. Kimberly Taylor-BennsLa Salle University. She is responsible for the web strategy for the University's public-facing websites as well as the intranet, and led the web team to create sustainable processes and best practices focused on visitor needs and expectations. President & CEO of Destination Analysts. John FarrarIndustry Director for Education at Google. As the Vice President of Marketing and Communications at Converse University, Holly Duncan oversees the day-to-day and strategic management of marketing and advertising, website design and content, social media, media relations and crisis communications. He previously worked as an associate producer creating the Discovery Channel's international websites and served as a strategic communications advisor to the U. B. Ama symposium for the marketing of higher education philippines. magna cum laude from Brown University in 1985, and his J. D. from Harvard Law School in 1988, where he served as articles editor of the Harvard Human Rights Journal. The One KPI to Rule Them All. Digital Networking Opportunities. A member of our staff will ensure that appropriate access arrangements are made.
Before joining Google, John was President and General Manager of, a programmatic display platform in San Francisco. Seth Bodnar, University of Montana, is the first nontraditional president, Reginald DesRoches is Rice University's first Black and first immigrant president, Vincent Rougeau serves as College of the Holy Cross's first lay and Black president, and Tania Tetlow was selected as the first lay and woman president for Fordham University. Her credits include eight Tony nominated productions, the Broadway premiere of a Pulitzer prize-winning play, in addition to several West End, Off-Broadway, and regional productions. 24-hour access to the fitness center. Rougeau has written extensively on law and religions with a particular focus on Catholic social teaching and the law. She is dedicated to using data and storytelling to help campuses build trust with their audiences, support strategic planning and branding efforts, and inform organizational change. In 2015, Mike was recognized as a finalist for the Most Admired CEO's in San Diego by the San Diego Business Journal. Rebecca Shineman is the Executive Director of Marketing at York College of Pennsylvania. He brings that passion to the table as he helps CEOs, college presidents and deans strategically innovate to solve their toughest challenges and adapt to meet the needs of their evolving student population. There, she developed a speciality in serving the needs of HBCU and other minority serving institutions. Ama symposium for the marketing of higher education 2020. CX Strategy: How to Optimize Your Customer Experience with a Lean Team and a Leaner Budget. Her focus is to accelerate the company's enterprise growth.
See real-world examples of how colleges and universities have embraced event technology, and where they were successful both before and during the global pandemic. Tania Tetlow became president of Fordham University in July 2022, where she is the first layperson and the first woman to hold the office. In previous roles, Lawson supported communications at DC Vote, the Ohio House of Representatives and the Pittsburgh Downtown Partnership. She has led the admissions team in entering new markets, engaging with a new generation of students, getting the wider campus community involved in recruitment efforts and the redevelopment of admissions programs. McClure is a frequent guest on podcasts, sought-after expert for popular media articles, and invited speaker for campuses and professional organizations. Dana CruikshankVisionPoint Marketing. In 2012, Mingle was recognized as the 6th fastest growing company in San Diego and 673rd fastest growing company nationwide by Inc, 500|5000.
Our writers and designers meet weekly, at best. In his forty-six years at Xavier, he also served as Chair of the Marketing Department and Director of Institutional Advancement. We'll have a robust discussion of why differentiation and distinctive marketing is a challenge in general, especially in higher ed. Matt holds an undergraduate degree in marketing from William & Mary and an MBA from the Kellogg School of Management at Northwestern University. Christie CampbellSt. In addition, she taught for two years in Ukraine and spoke at the U. Kimberly is a three-time graduate of Temple University: she holds an B. President Bodnar is the son of two educators and the husband of a fifth-generation Montanan. More than 20 years ago, Molly started her career as a journalist. The CMO of the Future: The Chief Constituent Officer. Before VCU, Grant spent more than 12 years in several roles at the University of Central Florida (70, 000 students), including serving as vice president for Communications and Marketing and Chief of Staff to the President. 10:30 – 11:30 a. m. Virtual Breakouts: Creating a Truly Impactful University Brand: A Case Study. In her role as senior vice president of enrollment consulting, she advises our clients on best practices in enrollment management strategy including campus visits and events, marketing, and operational structures. Join our session to see the final product and share your own best practices!
Rob Zaebst, Strategic Marketing Industry Advisor, Salesforce. An expert at looking at everything from the customer's perspective, Sandy is now fully focused on building cross-organization customer experience initiatives that drive customer delight. Before joining Redlands, Kin served as the Associate Vice President, Marketing and Creative Services at Rochester Institute of Technology (RIT). He is currently the founder and CEO Mingle, LLC whose properties include & enables companies to distribute job postings and manage candidates in the cloud, while saving up to 60% on their recruitment advertising. With 20+ years of strategic marketing experience and 10+ years of people management experience on both the agency and client-side, she's had the privilege of partnering with outstanding organizations such as St. Edward's University, Texas A&M, Dell, HP, Verizon, Michelin, Toyota, Pennzoil, Genentech, the US Air Force and more. Tom Hayes, Xavier University. He has a bachelor's degree in Communications from the University of Iowa. Andrew ThompsonUniversity of Utah. Justin Vogt, Fuseideas.