Kristen RiggsThe Hershey Company. The Essential Event for the Higher Ed Community. AMA Symposium for the Marketing of Higher Education (Nov 2022), AMA Symposium for the Marketing of HigherEducation, Washington DC USA - Conference. Log in to the Attendee Hub via a desktop using the button above. In 2014, she was awarded the Crystal Apple for Teaching Excellence by CASE and she is proud to return to the committee for AMA's Symposium for the Marketing of Higher Education. Andres ZapataFounder and Executive Vice President, idfive. Mark your calendar: June 26 - 28, Seattle, WA. At many institutions, the CMO has just made its way to a cabinet level position, often moving "out and up" after reporting to enrollment management.
Jennifer Roos (she/her) is the Director of Web Development and Strategy for the University of St. Thomas in Minnesota. What they have in common are the audiences they seek to impact or influence on behalf of a brand. Before joining Unibuddy, she worked at an EdTech company that empowers student-athletes in their recruitment process. Even if you can't make it for the whole five-day conference, the day-long higher ed summit should be on your shortlist for 2020. Learn more: Ellucian Live 2022. Insights From Today's College Students and Emerging Industry Trends. Holly earned her MBA from Emory University's Goizueta Business school where she was a Social Enterprise Fellow with an emphasis on sustainable business and women's initiatives. David MillerUniversity of Arizona. In his corporate keynote programs and workshops, Alan shares real-world lessons, illustrated by powerful stories, so that every audience can immediately put new ideas into action. Outside of her work at The Diversity Movement, Shelley owns Douglas Alexandra, a digital marketing and brand activation firm focused on helping entrepreneurs and small businesses. Ama symposium for the marketing of higher education website. She is also responsible for designing and conducting the University's Marketing Research, deriving insights and conclusions to produce data-based practices.
Account Manager, Glacier. Previous to Purdue, Ethan worked for Eli Lilly & Company for over a decade where he served in a variety of senior marketing and sales leadership roles in the U. and globally, building, launching and managing some of Lilly's and the pharmaceutical industry's most successful and life-changing, billion-dollar brands. He is currently in his third year as the social media strategist at Washington State University, where he develops the organic and paid strategies for the institution's flagship accounts. Dennis FranczakFounder and CEO of Fuseideas. The AMA is committed to providing equal access to our meetings for all attendees. Shelley Willingham, The Diversity Movement. Ama symposium for the marketing of higher education article. John FarrarIndustry Director for Education at Google. Her work at St. Thomas has ranged from examining prospective students' enrollment journeys, refining marketing messages through consumer feedback, and guiding the institution's Diversity, Equity and Inclusion Climate survey. She then launched and operated her own consulting firm, working with higher education institutions across the country on strategic communications, brand development and advancement strategy until joining the UW in 2013.
She's also a frequent on-air contributor to CNBC and MSNBC and contributor to Forbes. Presenters will share a framework for recharging your communication channels by collaborating with students, knowing their concerns, removing noise and keeping them on the path to success. R. Ethan BradenPurdue University and Purdue Global. AMA Symposium for the Marketing of Higher Education | Events | IDP Connect. Early in his career, he held marketing roles with PricewaterhouseCoopers (PwC) and Eastman Kodak Company. The current generation of prospective students expect marketing gloss, but they're trying to get below the surface and gain a deeper and more grounded understanding of the institutions they're considering. When he's not applying insights to strategy for killer campaigns, Sam enjoys creating sports videography for local teams and spending time with his wife and two boys on their farm in Southeast South Dakota.
Connect with Encoura. At the same time, higher-ed marketers find themselves responsible for managing more content channels and more communications than ever before. This annual event is your chance to gather relevant ideas and practices specific to the higher ed industry to enhance your marketing strategy, improve your reputation, achieve enrollment success and more! When La Salle University moved enrollment management under their CMO, it was the fourth VP to oversee the function in five years. Laidlaw started her career in commercial theatrical production, first at Fox Theatricals in Chicago and later Waxman Williams Entertainment in New York. Rethink everything you know about hiring and recruiting! When and where: May 9-12 in Minneapolis. Some of her clients included Merrill Lynch, Young & Rubicam, Allstate Insurance, American Family Insurance, and Turner Broadcasting. Carrie Phillips, University of Arkansas at Little Rock. COVID-19 Health and Safety Guidelines. Anice Rodrigues Barbosa graduated from the University of Rhode Island's Harrington School of Communication and Media with dual degrees in public relations and communication studies. Originally from Birmingham, he received his bachelor's degree in journalism from Auburn University and a master's degree in integrated marketing communications from Ole Miss. In addition, Dr. Ama symposium for the marketing of higher education research. Taylor-Benns has presented at regional conferences and served on higher education panels. As a senior media officer at the National Science Foundation, he created strategies and content explaining nanotechnology, cybersecurity and other subjects.
Rashida uses her 10+ years of marketing and agency experience with various industries to anticipate shifting market trends and quickly provide thoughtful, unprompted strategic recommendations that integrate effective traditional and digital approaches with all of MediaCross' higher education clients. Founder and CEO of Fuseideas. 2022 AMA Symposium for the Marketing of Higher Education - Virtual Agenda. He is a fellow of the American Society of Civil Engineers and the Structural Engineering Institute. She also is a board member for A Thousand Summers and chair of the United Way of Southwest Colorado. If the pandemic has taught us anything, it's that constraints breed creativity. University of Maryland.
President Bodnar had a distinguished military career, serving in the 101st Airborne Division and the U. S. Army's First Special Forces Group. She's passionate about audience-focused storytelling and promoting diversity, inclusion, and equity within content strategy. Vincent D. Rougeau, a nationally respected expert in legal education and Catholic social thought, became the 33rd president of Holy Cross in July 2021. Her communications career also includes education and government reporting for The Tennessean, USA Today, Associated Press and The Shreveport Times. Brent Reser has spent his entire career in higher education social media. He has written professional and personal stories that have been published in The Washington Post, Sports Illustrated, The Chronicle of Higher Education and more. Colorado State University. Vincent Rougeau, Holy Cross. We will hear from 3 speakers on the following topics: Driving Better Digital Equity on Your Higher Ed Website (Presented by Monsido powered by CivicPlus).
Before serving in this role, Cassandra was the Director of Marketing for RIT's College of Science. She has worked on CSU's award-winning Social and Digital Media team since 2013, and aids in executing the social media strategy for the university and elevating CSU's brand and reputation on nine social media platforms. Acacia O'ConnorUniversity of Pittsburgh. Raised by two public school teachers turned professors, John has witnessed the immense opportunities and challenges within traditional education. In his role at SimpsonScarborough, he works with institutions across the country to use insights, trends, and research to develop smart and beautiful creative campaigns that meet campus goals. Students expect brands–and, by extension, their institutions–to be easy-to-understand, represent diverse viewpoints and be authentic in all communications. Hope is Top Priority. Are your marketing campaigns effective?
Brian Loube has been making new media in NYC for over 30 years, producing everything from websites to computer games to interactive education. And at Leo Burnett, Brian worked on a wide array of brands across the local/global spectrum, including P&G's laundry portfolio, Kellogg's snack foods and cereals, Wrigley's gum and mints, and Visa. Brian is a creative leader with a long history of award-winning work in print, broadcast, digital, and social media channels. There, she developed a speciality in serving the needs of HBCU and other minority serving institutions. Mike is an advisor and investor to crypto asset fund Luna Capital, LLC. 00 Resort Fee will be added to the guest room rate per night. The One KPI to Rule Them All. This not only excludes prospective students, it's counterintuitive to your DEI goals. It negatively affects how your constituents view your university brand and the outcomes you aim to achieve. You can also find him on his YouTube channel, ManifestED, where he and his team interview the movers and shakers of the education ecosystem. He has a passion for helping organizations create high-performance cultures, and his clients include American Express, Pepsi, Under Armour, Starbucks, Charles Schwab, Orangetheory Fitness, and numerous college athletic programs such as Penn State Football and UConn Men's Basketball. Sheena enjoys traveling, having already visited all seven continents but knowing there are plenty of other countries to explore and spending time with her family.
Rebecca, a graduate of Boston College, is passionate about cross-team collaboration, thinking outside the box, and lifting teams to tenaciously pursue goals. Their annual Marketing and Enrollment Management Seminar is geared toward senior leaders and practitioners responsible for marketing and enrollment management at colleges and universities around the world.
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