Your Amazon Sales Are About to Grow. The use of keywords has to be done appropriately because if your keywords revolve around restricted ones like prescription drug names, then your content will get rejected. However, keep in mind that taking and editing the images, writing the copy, and designing the layout costs valuable time and money. Benefits of A+ Content. Your goal is to create a business that really relates to your buyers, creating lifetime customer loyalty for returning sales and sustained success. We, therefore, recommend using the 20/80 rule - start with adding Enhanced Brand Content to the 20% of your products that are creating 80% of your profits. Amazon A+ Content: What is it and How to Use it. Image Header with Text: 970 x 600 (Recommended). The easiest way to think about the best Amazon A+ Content template is to consider that ultimately, this is a landing page. Humanize your brand.
6) How long does it take for Amazon to approve EBC? Buying decisions are influenced by A+ Content, which better conveys the value of your products through the use of multimedia. Start by manually selecting which products you want to enhance. Increase Amazon Reviews: Listings with Amazon A+ Content tend to get more Amazon reviews. How do I use A+ Content to boost conversions and reduce returns? Text: Proofread all your text and avoid spelling mistakes and inconsistent punctuation. The Brand Story Feature on Amazon: All You Need to Know. Tip: A+ Content is not an easy fix for a product that isn't selling well. While there is no monetary cost to Amazon A+ Content (yet), the creation of the visuals and the copy does take time. Grave grammatical or punctuation errors, misspelling, strings of all caps text. There are two different types of seller platforms on Amazon – Seller Central that sells directly to consumers and Vendor Central that sells directly to Amazon.
We Take Amazon Legacy Sellers to the Next Level. Amazon A+ Content is the new minimum viable effort of Amazon Product Listings when considering Amazon Listing Optimization. Contact us today to learn more about how we can help manage your Amazon A+ Content. Over the duration of the experiment, Amazon compiles information on the percentage change of units sold after the 'change' in content. Instead, you'll see the following screen. They can avail of the EBC or A+ content features for ASINs that are part of approved catalogs of their brand. Before now, we pretty much only had control of the book cover and the words in the book description. Who Can Use Amazon Premium A+ Content? 2) A+ Premium Content Slider Gallery. Let's sort this out today. Your brand vs your competitors: Your EBC should tell the story of your brand. In this case, only people visiting who have English as their preferred language would see it. Amazon Enhanced Brand Content : All Your Questions Answered. STEP 4) Select Your Modules. Amazon recently released a new feature that enables sellers and vendors to A/B test their A+ Content.
All eligible ASINs will be displayed in your A+ Manager for your selection. It decreases bounce rate, increases engagement and reinforces brand equity. A stat to know: For consumers to remember your brand, it takes 5 to 7 impressions. For example, if you are selling menopause supplements, you might want to show a 50-something woman enjoying their life and staying fit. This is especially relevant for products that combine multiple features and functions and can solve a variety of needs at once. Fewer returns means more satisfied consumers. We use in-depth analysis and our tried-and-true tactics to boost your A+ Content and improve your Amazon seller SEO. Amazon a + content design services free. A+ Content is Amazon's way of letting you enrich your product descriptions and page details with: - High definition videos.
To ensure they don't scroll past your A+ Content, grab their attention using a bright-colored, bold banner or a lifestyle image. In simple words, Amazon has now combined the features of EBC and A+ content into one. Highlights brand story and value proposition to differentiate from the competitors. Great for showing off various features. 1 image – 300 x 300 pixels. Allows sellers to describe crucial product information, features, benefits and USPs succinctly. Steps to add EBC on Amazon. The exact location of this section will vary from one viewer to another, but Amazon says that one will generally need to scroll down to see it. Standard Image & Dark or Light Text Overlay: 970 x 300. These details allow you to showcase your brand and better convey the value of your products to help customers make informed buying decisions and give consumers a more sophisticated shopping experience. Rely on the Amazon experts. The benefits of creating Amazon + Content for your products are powerful for Amazon sellers.
In order to take advantage of the additional visual content using Amazon EBC, sellers need to be registered with and approved by Amazon's Brand Registry. Is Amazon Enhanced Brand Content Indexed?