The team ranked and mapped every pain point to ensure that the transformation backlog was prioritized based on user and business value. These were aspirational visions of user experiences that threaded through every aspect of the project. Kevin Buehler, the company's Senior Director, Snacks to You, says: "It's not like there's a start and stop to this transformation. Long-time favorites never fail to delight! The results are in – healthier snack options are projected to mature into a $13B market by 2023.
Annually, Frito-Lay uses enough potatoes, if stacked end to end, to reach the moon and back. The company today launched two new direct-to-consumer websites where customers can purchase food and snack items from its stable of brands. Snacks to You is an advanced e-commerce solution, and Sales Hub streamlines frontline-employee delivery routes and provides drivers and managers with an efficient mobile app to improve performance and visibility. Managers and employees can also access timesheets, make vacation requests and provide in-the-moment schedule adjustments. Geotagging automatically checks delivery drivers in and out of stores and can calculate mileage and recommend more efficient delivery routes. To align innovation and transformation efforts and make sure everyone was working toward a common vision, the teams established "Golden Threads. " Based in Plano, Texas, Frito-Lay External Link is a US subsidiary of PepsiCo Americas Foods and one of the largest manufacturers and marketers of snack foods. An agile culture feeds Frito-Lay's future. They learned how employees were truly using the tools and documented pain points that the new technology would need to solve. Moreover, consumers are increasingly demanding a mix of their old favorites intermingled with new, unique flavors. Sales Hub has been such a success that Frito-Lay is working with IBM to transfer its electronic handheld device functions — ordering, invoicing and warehouse management — into the app.
In part, the process is complex because of the sheer volume of business that Frito-Lay operates. Its brand portfolio includes Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips. Sales Hub, powered by Salesforce Service Cloud, unites the back office with the frontline, providing a seamless mobile experience for employees. Working virtually, the teams have kept the same routines, stand-up times and release schedules. Frito-Lay is now positioned to fully function in a virtual environment and quickly adapt to challenges that arise. Last month, the multinational snack and beverage giant reported an earnings bump of 10%, in part because snack lovers loaded up on Pepsi and Frito-Lay products as they were preparing to hunker down for the long haul. With four of the top better-for-you brands in the market, Frito-Lay is here to help you grow incremental sales. Built on the Salesforce Commerce Cloud, Snacks to You allows smaller businesses such as bodegas and food trucks to order Frito-Lay snacks online. Frontline sales employees service. Once validated with a working minimum viable product (MVP), the transformation squads would use scaled agile practices to quickly build, test and deploy the solution that best met users' needs. Here are the details: -: A meal-kit kind of site where "consumers can order specialized bundles containing PepsiCo's top-selling products from brands like Quaker, Gatorade, SunChips and Tropicana, within categories such as 'Rise & Shine, ' 'Snacking, ' and 'Workout & Recovery.
Make sure you have the right equipment to make your displays come to life! The IBM Garage approach to digital transformation at Frito-Lay was successful because of the synergy between the two IBM Garage tracks: innovation and transformation. All things considered, the early days of the COVID-19 pandemic were relatively kind to PepsiCo. Choosing to lead with a human-focused design approach, the IBM Garage™, team conducted nearly 1, 500 hours of user research and created roughly 40 personas. Sales Hub provides Frito-Lay with real-time visibility into key operational and stocking metrics to drive field productivity and scheduling efficiencies. Salesforce Field Service Lightning ensures routes are appropriately serviced and creates a fluid communication channel between the frontline and dispatch, giving drivers and merchandisers the ability to quickly adapt and redirect resources when issues arise. The platform can also predict when retailers' inventory is low and recommend curated assortments. Snacks to You has 30, 000 active customers and is growing, with the platform being utilized to flex and adapt to shifts in demand. The move makes sense for PepsiCo, especially when you consider the real possibility that Americans' buying patterns could be changing forever.
On an average day, Sam climbs into his delivery truck hours before sunrise and drives near and far to deliver, merchandise and sell snacks to large format retailers, convenience stores and neighborhood bodegas. We're on this journey and will continue as we evolve with our workforce. Taking it a step further, the team of experts across IBM Garage and IBM iX® was able to calculate the financial impact of solving each pain point. Frito-Lay's permissible snacking portfolio gives you the great taste you've come to love with Frito-Lay snacks and choices you can feel good about.
Salty Snacks outperform, and with the right assortment and equipment, you can grow sales by 50%+! The app is fully integrated with Frito-Lay's proprietary snacking insight AI engine, which means that it can use data-driven insights to make ordering suggestions based on seasonal preferences, regional trends and current events such as the Super Bowl. The e-commerce platform helps customers simplify their ordering and delivery process while providing them with more expansive product offerings. The mobile app also provides helpful stocking instructions and planograms so that employees can make real-time adjustments to product inventory. To maintain its momentum and commitment to innovation, Frito-Lay has expanded the IBM Garage Methodology across the Frito-Lay organization. Whether you're looking to learn more about a long-time favorite or interested in trying something new, Frito-Lay has just the snack for you and your customers. Working from this backlog of experiences, the innovation team would come up with ideas to solve the problem, bound by no restrictions, seeking the best technology for the need. Frito-Lay wanted a set of mobile-responsive tools for its employees and customers to engage with that would reflect this simplicity. We'll let you be the judge. Frito-Lay has annual revenues of approximately USD 18 billion and employs roughly 69, 000 people. Your client / account manager will be in touch shortly to assist in providing more information.
Frito-Lay and IBM co-created two solutions built on the Salesforce platform. How a snack empire stays fresh. Explore Frito-Lay's portfolio of salty snacks and get in-touch to take your assortment to the next level. Thank you for your interest in learning more about Frito-Lay Display Products + Salty Snacks. A dashboard shows historical data, predictive analytics and even a "snack score" that indicates how likely customers are to love a product. Insight into each pain point's ROI informed Frito-Lay's decision about how to prioritize development. Frito-Lay offers a variety of pieces to best suit your needs and drive sales. Retail stores weekly. Retailers experience fewer out-of-stock scenarios and expensive rush shipments, and they are able to choose new products to feature in their stores. By tracking delivery status and timing, the app can alert employees to delays and therefore reduce downtime and waiting. With innovation built into its fabric, Frito-Lay is committed to constantly evolving its business to delight consumers. These favorites can joyfully serve your customers for any snacking or meal occasion. Talk to an IBM Garage expert.
The enterprise has 69, 000 employees, of which 25, 000 are frontline sales employees like Sam who service more than 300, 000 retail stores weekly to replenish inventory, arrange displays and rotate stock to ensure freshness. Modernized tools make for better experiences. To optimize productivity across its systems and better service retailers of all sizes, Frito-Lay worked to centralize and modernize its tools with Salesforce. IBM Garage has helped fuel Frito-Lay's transformation with meaningful innovation. PepsiCo says most items purchased on its new websites should arrive within two business days.
E-commerce solution has. IBM Garage is built for moving faster, working smarter and innovating in a way that lets you disrupt disruption. Long before hungry consumers rip into a bag of chips, an intricate process unfolds. About Frito-Lay North America. But the company withdrew its guidance for 2020, conceding that the coronavirus crisis and its economic fallout will create marketplace disruptions that will be impossible to predict.
It's not like there's a start and stop to this transformation. Customers and growing. Lay's Classic potato chips are simple yet delicious, with only three ingredients: potatoes, oil and salt. Frito-Lay's transformation is just beginning. Getting the right product to the right place at the right time is a formidable job.
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