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She has served on the Steering Committee for the AMA's Symposium for Marketing in Higher Education and has spoken frequently on "best practices" in marketing and communications, and how to evaluate and attract "best in class" talent to disruptive and growing categories. It's also the only higher ed conference with an unofficial karaoke event! Keynote: The Cube of Creativity—Why Adding Constraints Sparks Innovation, Action & Increases Enrollment. AMA Symposium for the Marketing of Higher Education | Events | IDP Connect. Shelley is active in the community as a board of visitors member for The University of North Carolina at Chapel Hill, advisory board member for the Alexander YMCA, and DEI advisory group member for the American Marketing Association, member of Jack and Jill of America, and Alpha Kappa Alpha Sorority, Inc. Jamie BallingerUniversity of Maine. Monday, November 7, 2022 | 7:30 – 8:30am ET.
Erin Francis-CummingsPresident & CEO of Destination Analysts. Behavioral-based campaigns. Rougeau received his A. In 1990, he founded R/GA Interactive, one of the country's top interactive agencies, and later he spearheaded digital teams at Imaginary Forces, Sesame Street and AOL. National Harbor, MD 20745. He is currently in his third year as the social media strategist at Washington State University, where he develops the organic and paid strategies for the institution's flagship accounts. In her spare time, you can find her hiking in West Virginia's beautiful state parks and traveling the world as a clarinetist with the West Virginia University Alumni Band. Christie Campbell, Vice President for Marketing and Communications at St. Ama symposium for the marketing of higher education definition. Edward's University, joined the university in 2012 as Associate Vice President of Marketing with experience in education, non-profit and technology. We've heard about the enrollment cliff and its likely impact on higher education. Like many universities, Ben-Gurion University faced the difficulty of recruiting female students to STEM fields (particularly Physics, Computer Science and Engineering). She joined the RW Jones Agency in 2020 after 10 years as the founder and director of DENOR Brands + Public Relations. There is no question that TikTok has permeated global culture, impacting everything from slang to the top music charts. Holly DuncanConverse University.
More importantly, you'll walk away ready to apply intelligent constraints to your creative work: limitations that result in more innovation, less burnout, and significant success. An expert at looking at everything from the customer's perspective, Sandy is now fully focused on building cross-organization customer experience initiatives that drive customer delight. Ama symposium for the marketing of higher education 2017. Teresa Valerio ParrotTVP Communications. He'll show you how one business beat the pandemic by snooping through old SEC filings.
Rob joined RHB in 2019 after more than 20 years in higher education administration focused on reputation enhancement, resource development and the breaking down of organizational silos. Join a deep dive workshop on topics including marketing communications, brand impact, analytics, project management, talent development and design thinking. Ama symposium for the marketing of higher education research. She has been responsible for securing relationships with major institutions and brands to create and execute thoughtful and impactful campaigns nationally. Inclusive Hiring: 10 Steps to Improve Your Process.
Add deep-seated cynicism from internal stakeholders when it comes to branding and it was no surprise that the campus became more defined by its troubles than its deep history, service to the state of Montana or academic rigor. Before working at education-focused agencies, Aaron worked for the University of Iowa in digital marketing leadership roles in athletics and academics. Yasin Id-DeenUC Berkeley. The conference features presentations from prominent members of the higher education community, insights from OHO's own team of expert strategists and designers, and a host of fun networking opportunities facilitated by the OHO team. Can't make the virtual presentation? 10 Must-Attend Conferences for Higher Education Marketers in 2023 | OHO Interactive. About||Followers||Exhibitors||Speakers||Reviews||Travel Deals|.
Join Rebecca and Dallin to review new student research that reveals key "moments" in the modern enrollment journey, and learn how Rebecca and her team at York College of Pennsylvania used these insights to increase website lead capture by 300%. John lives with his wife and two daughters in Northern California. It was also quite a surprise to me that I had, according to this head of marketing, not be doing what I actually had been doing for years. She is currently pursuing her EdD in Professional Leadership at Converse.
By the end of this session, you'll be better equipped to improve lead generation and remove the blind spots in your pipeline, allowing you to maximize your marketing budget and transform your enrollment strategy. Before her career in academia, President Tetlow was an associate at Phelps Dunbar, litigating complex commercial transactions. There, she developed a speciality in serving the needs of HBCU and other minority serving institutions. Espinal received a B. in Foreign Affairs and Latin American Studies from the University of Virginia, and an Ed. Closing Networking Reception. Her role includes building the strategy and marketing plans and supervising their implementation in the various media types. 10 Must-Attend Conferences for Higher Education Marketers in 2023. In this session, we'll share three key benefits to using personas—backed by our Prospective Student Mindsets™ research—to help your team deliver the right message on the right channel at the right time. She came to Converse in July 2019 to strategically guide the 130+-year-old historically women's institution through its rebranding process as it announced plans to admit men into its undergraduate residential cohort and change its name from College to University. Even a small number of transferring first-year students impacts revenue, rankings and reputation. He started his career at the University of Montana, where he managed the athletics department's social media presence.
To address this challenge, we identified major barriers that hinder women's participation in STEM fields and tailored a marketing strategy that introduced the "EcoSister" mentoring program accompanied by a digital campaign, in which messages were designed to address these barriers. In Experimental Psychology, with a specialization in cognitive neuropsychology, from The Johns Hopkins University, and currently teaches user interface and interaction at the University of Baltimore. Official LinksWebsite Contacts. Social Content Curated by Your Students: Why It Matters and How to Do It. Too many recruitment and marketing teams are relying on outdated strategies, forms, and paradigms when trying to collect more RFI submissions from this group. She specializes in creating entrepreneurial social media strategies in higher education. For the decade before joining the university, Sheena was a reporter and editor at The Salt Lake Tribune, covering topics ranging from education to government to astronomy. Google will share insights from third-party research and partnerships across the industry on how the value proposition of the learning institution must evolve as students become savvier and more outcome driven. The event welcomes higher education professionals from all backgrounds, institutions, and positions who are committed to inclusion, collaboration, innovation, impact, and excellence.