Used keyword planner and research tools to find longtail, transactional terms. You can also create helpful guides and resources that offer advice on choosing the right community, making the most of retirement, and more. Hone Keyword Strategy. Unfortunately, there is no one-size-fits-all solution to marketing a senior living community. Domain authority is a search engine ranking score that predicts how likely a website is to rank in search engine result pages (SERPs). Are you using high-quality videos and images of your available units, landscaping, amenities, and dining spaces? Share that content: Share your content far and wide. Do you need to find ways to hire new caregivers more quickly at certain locations? Additionally, you will be fighting to capture these consumers against unnecessary competition. As your community grows and changes, you can adapt your marketing tactics to continue reaching your target audience. Consider starting a "resident referral program" that asks residents to refer their friends. Our SEO service aims to connect your senior living community with older adults who are looking for the type of environment you provide.
An estimated $22+ million dollars in revenue generated from pay-per-click advertising. But once you have your site set up properly and maintain a best practices regime, your senior community will reap the rewards with much more targeted and higher qualified leads. We added structured data to tell search engines what each page is about. Does your website load quickly? Their team was communicative, transparent, and confident, delivering the project on-budget and ahead of schedule. Manage online reputation and reviews. The actual term they may needto search for would be memory care. When planning your website, include elements that will appeal to seniors and their family members, such as easy-to-read font sizes, easy-to-navigate menus, and high-quality photos and videos. "They're looking at all these things, from Facebook and some even starting on Instagram and TikTok. Your custom website is built from scratch using WordPress's content management system to provide optimal design, care, and functionality on every project. But don't be fooled into separating them too much: Synchronizing these tactics provides potential residents with a positive, consistent message about the benefits of your community. She takes that as a sign that consumers are more informed now than ever-before, and they are willing to do their research online. As a result, ensuring that your senior living facility appears on the first search results page is critical, and the closer it is to the top of those results, the better. Make sure to follow them regularly for the primary indicators of performance.
With lots of factors and terminology involved, Inertia is here to help you navigate SEO and drive traffic and conversions to your website. We'll collaborate closely with you to discover your unique brand identity—and honor it with clear language and elegant design that speak directly to your audience. When SEO isn't involved in rebranding, we often see these regrettable results: SEO has a place in all 3 stages of a rebrand and renaming: By involving your SEO team in these 3 stages, you'll ensure a minimal loss of traffic and leads with a rebranding and the smoothest experience for people already familiar with your brand. Reach out to us today, and let's see if we're the right partner for you! So we recommend that senior living communities have the proper channels in place to reach those people and gain their business. These online reviews are not just important for search rankings, they also build trust. Podewitz added that communities must look at staffing in the same light as its sales approaches, examining hiring systems and response times to improve ability to engage with prospective employees. Additionally, by using different types of content and promoting your content across different channels, you can ensure that there's something for everyone. Once the copy and design are approved, our developers make the magic happen. Today, most senior living searches start online.
By using a mix of paid and organic methods, you can reach more people and generate long-term interest in your community. Marketing and sales tactics are incredibly important to the success of all senior living communities. Title tags: keywords near the start show how the page fits what is searched for. Get high-authority backlinks. Many facilities suffer from "yo-yo" marketing campaigns. Be social: Connect on social media to influencers in senior living. Search Engine Optimization, or SEO, and keyword research are a great starting point. For a successful campaign, you must create content that your users can readily find and comprehend.
Exceed attendance goals for virtual and in-person tours. Due to the shift in population and the number of senior living options to choose from, Senior living communities need to upgrade the way they market themselves. Here's more on what we did: Key PPC Results: 1075% YoY increase. Search engine optimization is the group of tactics that involve updating your website to improve its ranking and visibility on search engines. Some types of content, like blog posts, are great for SEO and helping potential residents find your community online.
That's why it's essential that you come out on top. Google measures the relevance and popularity of your website based on how many times you're mentioned and linked to on the internet, so it's helpful to use backlinks, which link to your business's website from other websites. A custom Data-Driven SEO and Digital Marketing Strategy for The Assisted & Senior Living Industry. It's where consumers are going to find out more about your company. You might be surprised at the positive response this gets.
Confusing the past, we learned a hard and expensive lesson about keywords and context. If a facility finds their occupancy rate is too low, they may squash the marketing budget to maintain profit margins. You can also use paid advertising on social media to reach an even wider audience. And their expectations for senior living are higher than ever.
If you prefer a more comprehensive assessment, we would be happy to help. When people in your local area are searching for Senior Living, you want to be the first listing to show up. In this article we'll review the benefits of a diverse marketing plan, advertising senior living communities, different types of marketing, and how to diversify your strategy. Stay at the top of Google search results — and top of mind for those who are looking for a new place to live — by considering an investment into this service. If you are looking for a great search query resource, you can try out Google Keyword Planner. Why Should You Choose Senior Living Marketing Masters? Memory care is healthcare; it's also a term related to computer components like hard drives and USB management.
Pay-per-click (PPC) advertising: PPC is a form of online advertising that allows you to target potential residents with ads that appear in the search results. In the mid-stage of a rebrand, your SEO team can build a road map to maintaining brand awareness and branded traffic after a name change. And "How can we attract new residents? "
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