This is all to say that the importance of knowing your audience and taking the time to prepare based on that knowledge can make your speech go much more smoothly, and not doing so can lead to unexpected complications. Summary of key findings. Before we examine why you should know the needs of your audience, let us discuss why you were chosen to speak in the first place. As diversity increases, audience understanding and adaptation becomes more difficult. In your classroom audience alone, there will be students from a variety of academic majors. In a previous chapter, we learned that there are several different types of communication. Dr. When speaking before a classroom audience effective speakers should be involved. should have contacted the science teacher to inquire about the age of the students.
In many cases, your reason for being the speaker is connected to the group identity. The more you know about your audience, the better you can serve their interests and needs. Situational analysis of the occasion, physical setting, and other factors are also critical to effective audience analysis. When speaking before a classroom audience effective speakers should be given. Speakers determine who they are speaking to by conducting an audience analysis. One of the best ways to initiate this relationship is to find a way to acknowledge your audience. An example of a formal audience analysis: A group of college students might study the demographics of the board of trustees to learn who the trustees are, age and economic status, for instance. One question to ask, then, when doing an informal audience analysis might be, 'What does the audience already know about the subject? ' Audience analysis includes considering your audience's demographic information, such as the gender, age, marital status, race, and ethnicity. An effective speaker must be able to show their audience why the topic they are speaking on should be important to them.
The topic is appropriate and adapted for you, the audience, and occasion. Can the speaker walk around and get closer to the audience? Other reasons you might have been invited to speak is to entertain an audience, to offer expert knowledge, or simply to sell a product or service. By taking a look around, age would have been a glaring factor. Ten people or one hundred? How an Audience Analysis Can Help a Speaker Alter a Speech While Speaking. Create and use a standard set of questions. While formal analysis yields quantitative data, informal analysis yields qualitative data, information that is important though not always quantifiable. Audience Analysis - eCore Public Speaking Textbook (COMM 1113) - LibGuides at Tulsa Community College. If so, do not feel alone in that thought. If your audience includes people in their forties and fifties, it is likely they remember a time when people feared they would contract the AIDS virus from shaking hands or using a public restroom. Although it may seem contradictory, the more you practice a presentation, the more spontaneous it will actually sound! There is no universal list of good or bad topics, but you have an ethical responsibility to select a topic that is worth listening to. If you're only given 30 minutes to give a speech, don't force yourself to fill the entire time allotted. Differences are what make each group interesting and are important sources of knowledge, perspectives, and creativity.
Psychographic analysis can reveal preexisting notions that limit your audience's frame of reference. Your topic selection reflects your regard for the audience. Some people seek to become educated, while others seek to earn professional credentials. Here are some questions to ask yourself that could help you define a topic. A focus group is a small group of people who give you feedback about their perceptions. Audience Analysis Types & Examples | What is Audience Analysis? - Video & Lesson Transcript | Study.com. Even if you are speaking to a familiar audience who knows you, it is still considered good practice to research the group's demographics beforehand to see if they have changed. Use your audience analysis to help make sure that you are clear. Within Christianity alone, there are half a dozen categories including Roman Catholic, Mormon, Jehovah's Witness, Orthodox (Greek and Russian), and a variety of Protestant denominations. The topic is extremely controversial, and yet it is interesting and very important. People go to college from the age of 18 to about 24.
J. Finkelstein / CC BY-SA. In another audience, you might be able to learn other significant facts. They might even become hostile. For instance, if you are a condominium board member speaking to a residents' meeting after the building was damaged by a hurricane, you will need to provide accurate data about the extent of the damage and the anticipated cost and time required for repairs. Earlier, we mentioned psychographic information, which includes such things as values, opinions, attitudes, and beliefs. In some ways, these differences are traditional and some writers, especially women, are trying to help others avoid these patterns without losing the positive side of female or male communication differences. However, narrowing down your scope to the merits of reform in the geriatric community will significantly increase your ability to send a specific message to the audience. When speaking before a classroom audience effective speakers should never. What was the biggest mistake she made? What tools can I use for gathering and using audience information?
About concerns over future Pell Grant funding? If you were invited to speak in front of a group of scientists, for example, research some of the accomplishments of the audience members and be sure to mention them in your speech. A situationalDuring his speech on gay rights, Peter avoided calling on anyone with a question in the audience who was wearing a hijab. Public speaking chapter 6 Flashcards. The mantra of every journalist is who, what, when, where, and why. For instance, when a political candidate who travels from town to town giving the same campaign speech makes a statement like this, "It's great to be here in Springfield, and I want to thank the West Valley League of Women Voters and our hosts, the Downtown Senior Center, for the opportunity to be with you today, " it lets the audience know that the candidate has at least taken the trouble to tailor the speech to the present audience. The class became energized, and Tomas was able to keep his audience's attention.
Pose some questions and ask for a show of hands to get your listeners actively involved. Is the room well-lit? Does the setting suggest more conservative behavior?
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