But the company withdrew its guidance for 2020, conceding that the coronavirus crisis and its economic fallout will create marketplace disruptions that will be impossible to predict. Built on the Salesforce Commerce Cloud, Snacks to You allows smaller businesses such as bodegas and food trucks to order Frito-Lay snacks online. Frito lay healthy snacks. IBM designers participated in immersive ride-alongs with Frito-Lay's frontline employees (like Sam) and spent time interviewing managers and shadowing merchandisers. To ensure user adoption, the company engaged the user-focused experts from IBM® Consulting and IBM's Salesforce practice, to expand its e-commerce strategy and create a new solution to streamline frontline employees' workflows.
The enterprise has 69, 000 employees, of which 25, 000 are frontline sales employees like Sam who service more than 300, 000 retail stores weekly to replenish inventory, arrange displays and rotate stock to ensure freshness. Snacks to You has 30, 000 active customers and is growing, with the platform being utilized to flex and adapt to shifts in demand. Frito-Lay's brands create smiles with every bite. Insight into each pain point's ROI informed Frito-Lay's decision about how to prioritize development. The results are in – healthier snack options are projected to mature into a $13B market by 2023. With innovation built into its fabric, Frito-Lay is committed to constantly evolving its business to delight consumers. We'll let you be the judge. Snacks to You is an advanced e-commerce solution, and Sales Hub streamlines frontline-employee delivery routes and provides drivers and managers with an efficient mobile app to improve performance and visibility. E-commerce solution has. Make sure you have the right equipment to make your displays come to life! Salty Snacks outperform, and with the right assortment and equipment, you can grow sales by 50%+! Frito-Lay's permissible snacking portfolio gives you the great taste you've come to love with Frito-Lay snacks and choices you can feel good about. Snack to you frito lay log in. The e-commerce platform helps customers simplify their ordering and delivery process while providing them with more expansive product offerings. They offer products in a variety of flavors and sizes to meet your specific needs.
On an average day, Sam climbs into his delivery truck hours before sunrise and drives near and far to deliver, merchandise and sell snacks to large format retailers, convenience stores and neighborhood bodegas. How a snack empire stays fresh. Lay's Classic potato chips are simple yet delicious, with only three ingredients: potatoes, oil and salt. Snacks to you frito-lay chips. Sam is a frontline sales rep for Frito-Lay North America, the USD 18 billion convenient foods division of PepsiCo, Inc, known for iconic brands such as Cheetos, Doritos and Lay's potato chips. We're on this journey and will continue as we evolve with our workforce. They learned how employees were truly using the tools and documented pain points that the new technology would need to solve. A dashboard shows historical data, predictive analytics and even a "snack score" that indicates how likely customers are to love a product.
Once validated with a working minimum viable product (MVP), the transformation squads would use scaled agile practices to quickly build, test and deploy the solution that best met users' needs. Customers and growing. About Frito-Lay North America. Managers and employees can also access timesheets, make vacation requests and provide in-the-moment schedule adjustments.
Working from this backlog of experiences, the innovation team would come up with ideas to solve the problem, bound by no restrictions, seeking the best technology for the need. All things considered, the early days of the COVID-19 pandemic were relatively kind to PepsiCo. Frito-Lay has annual revenues of approximately USD 18 billion and employs roughly 69, 000 people. Sales Hub provides Frito-Lay with real-time visibility into key operational and stocking metrics to drive field productivity and scheduling efficiencies. Your client / account manager will be in touch shortly to assist in providing more information. The result was a beautiful user experience with clean architecture behind it. Long before hungry consumers rip into a bag of chips, an intricate process unfolds. These were aspirational visions of user experiences that threaded through every aspect of the project. To align innovation and transformation efforts and make sure everyone was working toward a common vision, the teams established "Golden Threads. " Talk to an IBM Garage expert. Annually, Frito-Lay uses enough potatoes, if stacked end to end, to reach the moon and back. To maintain its momentum and commitment to innovation, Frito-Lay has expanded the IBM Garage Methodology across the Frito-Lay organization.
The app is fully integrated with Frito-Lay's proprietary snacking insight AI engine, which means that it can use data-driven insights to make ordering suggestions based on seasonal preferences, regional trends and current events such as the Super Bowl. Retail stores weekly. Geotagging automatically checks delivery drivers in and out of stores and can calculate mileage and recommend more efficient delivery routes. Frito-Lay offers a variety of pieces to best suit your needs and drive sales. Long-time favorites never fail to delight! Whether you're looking to learn more about a long-time favorite or interested in trying something new, Frito-Lay has just the snack for you and your customers. Many consumers who have discovered the convenience of online grocery shopping during the pandemic will presumably keep shopping online even when it's over. Frito-Lay is now positioned to fully function in a virtual environment and quickly adapt to challenges that arise. These favorites can joyfully serve your customers for any snacking or meal occasion. It's not like there's a start and stop to this transformation. Sales Hub, powered by Salesforce Service Cloud, unites the back office with the frontline, providing a seamless mobile experience for employees.
The platform can also predict when retailers' inventory is low and recommend curated assortments. A Frito-Lay DTC site where "consumers can choose from more than 100 of their favorite Frito-Lay products from a variety of iconic brands like Lay's, Tostitos, Cheetos and Ruffles, as well as dips, crackers, nuts and more. PepsiCo says most items purchased on its new websites should arrive within two business days. Based in Plano, Texas, Frito-Lay External Link is a US subsidiary of PepsiCo Americas Foods and one of the largest manufacturers and marketers of snack foods.
Salesforce Field Service Lightning ensures routes are appropriately serviced and creates a fluid communication channel between the frontline and dispatch, giving drivers and merchandisers the ability to quickly adapt and redirect resources when issues arise. Whether or not the world really needs faster access to chips and dips while they're stuck at home with nothing to do is a separate discussion. Retailers experience fewer out-of-stock scenarios and expensive rush shipments, and they are able to choose new products to feature in their stores. Now, as lockdowns stretch into their third month for many Americans—and consumer habits signal what could be a permanent shift toward online shopping—PepsiCo wants in on the act. Choosing to lead with a human-focused design approach, the IBM Garage™, team conducted nearly 1, 500 hours of user research and created roughly 40 personas. IBM Garage has helped fuel Frito-Lay's transformation with meaningful innovation. The IBM Garage approach to digital transformation at Frito-Lay was successful because of the synergy between the two IBM Garage tracks: innovation and transformation.
Taking it a step further, the team of experts across IBM Garage and IBM iX® was able to calculate the financial impact of solving each pain point. By tracking delivery status and timing, the app can alert employees to delays and therefore reduce downtime and waiting. Explore Frito-Lay's portfolio of salty snacks and get in-touch to take your assortment to the next level. Frontline sales employees service. Frito-Lay's transformation is just beginning. Its brand portfolio includes Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips. Working virtually, the teams have kept the same routines, stand-up times and release schedules. The move makes sense for PepsiCo, especially when you consider the real possibility that Americans' buying patterns could be changing forever.
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